Media Kit

First Online: February 22,2004
Page Last Updated: September 07,2008

This information page has been created for advertisers seeking more information on how to advertise on Kamat's Potpourri. More up-to-date data, including available inventory, number of pages, and statistics are available at the Sponsors Page.  (If interested, please Register as a Sponsor. Registration is FREE)

Why Advertise on Kamat's Potpourri ?

Kamat's Potpourri is one of the most respected websites on India compiled by distinguished scholars and researchers. All of the contents of Kamat's Potpourri are original and are exclusive to Kamat's Potpourri, and cannot be found anywhere else.

Kamat's Potpourri is one of the few websites whose content and traffic has linearly grown for the last eight years and has never gone down.

See a Profile of Kamat's Potpourri

Who Reads Kamat's Potpourri ?

Over five million page views (December 2005) are served every month by servers on Kamat network (includes Kamat.com and Kamat.org). Our search engines are very popular among academicians and photo researchers. Due to the durability (Kamat's Potpourri contains no news or weather) of our content, our pages are ranked very highly on search engines (see for yourself).

While audience of Kamat's Potpourri is varied, the most passionate of our readers (information collected via a voluntary survey of 800 respondents; take it yourself) are highly educated and have very high disposable incomes. Over 65% of those who surveyed said that they had book-marked Kamat's Potpourri in their browser.

Kamat's Potpourri also gets a lot of transient traffic. For 35% of users it is the first time visit.

As per the survey, 65% of readers were male, 70% had college degrees or better education, 10% were in senior management with 48% in professional careers like medicine or engineering,  and 62% were in USA

Kamat's Potpourri can be targeted towards passionate as well as transient readers

Banner Advertising

Traditional banner advertising on Kamat's Potpourri is provided through our ad. agency, Burst! Media. If you are a large buyer, and need sophisticated targeting or reports on effectiveness of a campaign, your banners must be served through Burstmedia's ad. server.

A limited banner advertisements on specific pages are available on a fixed month cost. Please contact us with your specific needs.

Bottom-of-the-Page™ Text Advertising

We were one of the first to introduce non-intrusive, but relevant text advertisements on our pages. The "Bottom of the page" text ads are sold on a monthly basis, and prepayment is required. At this time, four tiers are available depending on the depth of coverage and weight of the links. Prices start at $50/month.

Plans	Depth and Breadth	Details and Examples
I	Choice of authoritative links or a spread of link-count and relevance	A text message on our main page, or on a specific section focusing on a narrow area Examples: Section on Women, Section on Flowers
II	If you need lots of highly ranked pages	All pages under http://www.kamat.com/indica and its subfolders
III	Thousands of old, durable and respected pages	All pages under http://www.kamat.com/kalranga and its subfolders)
IV	This plan is sold out till Dec 2006.	Text message on ALL of our statically rendered pages
By popular demand, many new plans now available. Contact us for details at Note: Some pages like our page on poverty, are not available for advertising.

Acceptance Guidelines for Text Messages

• Fancy html and Javascript wizardry is not allowed in text ads. 

• Please allow for sufficient time for all the pages to be updated with the campaign.

• Prepayment is required on all text campaigns. Advertising on Kamat's Potpourri might have the side-benefit of upgrading your ranking in search engines (specifically on Google, due to the way they compute their PageRank™), but that should not be your prime motivation, and we reserve the right to refuse a campaign (proportional refunds will be made in case of cancellations).

• We follow industry's best practices. That means no ads for banned drugs, no negative campaigns, no superlatives, no trademark infringements etc.

• Advertising rates fluctuate dramatically, so a campaign may or may not be renewed upon its expiration at the old rate. Our commitment is only for the pre-paid duration.

See Also:

• Text Advertising - Frequently Asked Questions

• Rants and Raves about Kamat.com

Note:

• Bottom of the Page is a trademark of Amazon.com. PageRank is a trademark of Google Inc.